Within the framework of the international forum AGROPORT WEST LVIV 2019
Commercial Director of the company Richoil Orest Melnyk took part in an expert discussion with a report on the topic:
Technology of building a vertical chain of high quality organic product.
AGROPORT WEST LVIV 2019
The X-th International Agro-industrial Exhibition and Forum for the development of Farming
AGROPORT is one of the biggest events of the agrarian sphere in Eastern Europe. Since 2018 the International Forum for the development of Farming AGROPORT has been held in three cities, covering individual interests of western and eastern agricultural producers. The terminals, exhibition areas and airfield platforms of Lviv, Kherson and Kharkiv airports will traditionally become the venue of the event.
Forum is supported by the Ministry of Agricultural Policy and Food of Ukraine and Lviv regional state administration. The organizers are the Department of Agricultural Development of Lviv Regional State Administration and Aviabrand LLC.
Ukrainian manufacturer of seed oil «Richoil», known on the Private Label market, has rebranded its own trademark «Eco-Olio». Henceforth the trademark will be called “Olibo”
The company decided to rebrand to modernize its positioning. Also, the name needed to be renewed due to changes in the Ukrainian legislation on organic growers. To leave the accustomed product recognizable, we did not change the design of the packaging, just refreshed it according to customer expectations. The name “Olibo” was chosen not by chance. Olibo, Olivo – the biological names of olive (Olea europaea). The healing properties of olive oil once pushed the owner to be engaged in manufacturing of natural oils. One day, when he traveled to Greece and was surprised by the manufacturing process and the fact that local people use olive oil in all spheres of their life: from cosmetology to cooking. Health properties of this oil have been proved by Hippocrates, and the Greeks know a lot about how to be careful of their health. Returning to Ukraine, he was grimly determined to be engaged in manufacturing the same useful natural oils. But as raw materials they decided to use their own, which is closer to Ukrainians genetically. Oil consumption from flax, hemp, pumpkin was for centuries one of the secrets of Ukrainian health. Unfortunately, the consumption of these oils in the Soviet days was displaced by the accustomed sunflower oil, but now the company RichOil and its own trademark “Olibo” is working on the reestablishment of these healthy traditions: because it’s great, because it is delicious, because it is valuable, because it is unique, because it is simply VERY USEFUL! In the visual positioning, green color was used to emphasize the completely organic oil formulation. The laconic and short logo emphasizes the essence of the product – nothing extra. The name and logo have been renewed, but the products will continue to be of the same high quality without the use of chemical additives and preservatives. Products under the renewed trademark have been released early on last March.
It is a reminder that the company Richoil is engaged in the manufacture of natural seed oils from nontraditional raw materials such as flax, milk thistle, amaranth, black cumin, mustard, hemp, sesame, walnut, pumpkin oils. We manufacture oils using the extra virgin production method without the use of chemical attractions. The company successfully achieved the certification of organic production. The company is also engaged in the manufacturing of both organic and gluten-free products and is one of the largest exporters of craft oils in Ukraine.
Undoubtedly, one of the most useful qualities of hemp oil is the content of fat polyunsaturated acids Omega-6 and Omega-3. These acids are needed in cardiovascular diseases, neurological diseases, and also overweight. In addition, this oil is recommended for vegans, as this is a great opportunity to replenish the stocks of essential substances that do not enter the body due to the lack of nutrition of animal proteins and fats.
Antioxidants, which are part of the oil, prevent the premature skin aging. Lipid soluble vitamins and phytosterols are necessary for everyone, especially in such important periods of life as: pregnancy, childhood and venerable age.
In content of essential fatty acids, hemp oil can only be compared to pine nut oil, which is considered the most useful for human health. Hemp oil contains essential fatty acids that can not be synthesized in the body, but absolutely necessary for it. It is linoleic acid (from 50 to 60%), which belongs to the class of omega-6, and alpha-linolenic acid (from 16 to 20%), which belongs to the class of omega-3. Moreover, they are in the ratio 3: 1, recommended by experts of the World Health Organization.
According to scientists, for human health it is very important that these acids are in the ratio from 8-10 / 1 (for healthy people) to 3-5 / 1 (in the clinical nutrition). In hemp oil, these acids are present in the ratio 3/1, recommended by nutritionists for the older and weakened people.
NOBODY fries on the hemp oil. It is used only for dressing appetizers, soup, and second dishes. It is used to flavor herbs and wiped cheese in a pasta, mix with sour cream, cream and other ingredients that are used to prepare snacks. It is also used to dress the salads, prepare sauces and mayonnaise.
Our team took part in the EuroAgro 2017 exhibition, which was held in Lviv with the support of Kielce Targi S.A (Poland) and “Gal-EXPO” (Ukraine). Traditionally, the tasting of oils was organized and had a huge success – more and more people are thinking about their health. Thanks to the organizers for the excellent work, and our customers for the demonstrated interest and hundreds of questions regarding our products.
Indagra Food & Carnexpo is one of the largest exhibitions of food and technology in Romania. Richoil team participated in this exhibition as a exibitor and with honor presented products. There were a lot of questions about the use of cold pressed vegetable oils, since the culture of their use isat the very beginning of popularity in this country. The tasting surpassed all of our expectations, and visitors’ feedback on the quality and taste of each oil indicated an increasing demand for quality, environmentally friendly and nutritious food.